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Fred Perry

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Description

A British favourite since the 1950s, Fred Perry, the triple World Champion, founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon. And it is here at Morgan Quarter to be part of.

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